Company profile

Company profile (or competency profile) is a document that briefly introduces the company. This is also one of the effective marketing tools and shows the professionalism of the business. The company profile presents information about the business line, business scale and highlights of the company in a general way. The company profile also introduces services, products, outstanding advantages of the business to potential customers, partners, shareholders of the company, etc.

Company profile can be seen as the easiest and most concise way to introduce the company. Therefore, when designing the Profile, it is needed to ensure the following factors: full of necessary information, attractive design, aesthetic, showing the culture and style of the business. A good Profile will create a strong impression, a favorable view of the company, helping to increase the competitiveness of the business.

Comparing between Profile, Brochure and Catalog

Profile, Brochure and Catalog are important publications in business activities and brand promotion of enterprises. However, each type will have different goals and applications.

Profile, Brochure and Catalog have different goals and applications

Profile has the main purpose of introducing the company, its outstanding achievements, core competencies and operational capabilities. And usually for all customers, partners, shareholders, investors, etc.

Catalogue focused on introducing services and products, with full details and parameters. This information is usually designed in the form of a classified list. Catalogs are often used for customers to better understand the company’s products and services.

Brochure can be used to introduce a specific service, product, or used for a certain marketing program. In particular, Brochure design is aimed at evoking the customer’s ability to consume and is used specifically for a certain target customer group.